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Week 5 Strategic Analysis

Week 5 Strategic Analysis

Q Maryville University ? This week, we're going to identify possible strategies for our company. In general terms, this assignment is a further expansion of your GAP analysis. For your company, identify the following: Assumptions: In order to help you draft a strong assumptions section you may use the general environment table from page 44 in your textbook (see table below). Please consider that some of these items don't necessarily apply to your company/industry. Therefore, use judgment and discretion when deciding what applies to your company. Objectives of possible strategies: You can further develop the objectives outlined in your last GAP analysis. Broad action plans (minimum of two): How do you plan to achieve these objectives? Be as detailed as possible. Sources: You may use primary/secondary sources to support your statements, as you did with your GAP analysis.

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From the provided table, it has been observed that geographic distribution and rising affluence will not make any differences from demographic environment for Starbucks. Starbucks offers its premium quality coffee for all, therefore, rising affluence, geographic distribution of population and aging population will not affect the coffee industry in such a manner. As Starbucks is operative the coffee shop industry globally therefore, postponement of family formation and any serious legal act will not be considered. Starbucks usually follows all of the policies and government rules of that particular country while doing business